To be your favorite, most imaginative machine embroidery design destination.
Hey! I'm Lori, an entrepreneur, artist, philanthropist and unshakable optimist who is dedicated to bring you embroidery you've imagined, but just can't find any where. That was me, back in 2009. I had to learn how to digitize to come up with the type of embroidery designs I wanted to embroider. Now I will bring them to you and teach you how.
Like the beautiful state we have established our growing business in, our designs will continue to be as diverse as the beautiful landscapes and cultures that make up the Land of Enchantment.